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Category Archives: Industry Insights

Who OWNS Interactive at an Ad Agency?: Picas to Pixels (Part 2)

By John | Published: April 16, 2010

After countless conversations with advertising agencies struggling to introduce either trusted partners or build in-house digital capabilities into the fold of their client deliverables, I decided to write this a series of posts to help agencies turn picas into pixels. In this series you’ll learn how to evaluate if adding Interactive capabilities is worth the [...]

From Picas to Pixels: Ad Agency Guide to “Going Digital” (Part 1)

By John | Published: April 14, 2010

Ad agencies getting into the digital game need to go in with eyes wide open. This series is a guide to help Advertising Agencies build Interactive capabilities.

Also posted in Digital Strategy, UX Design | 1 Comments

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