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Category Archives: Digital Strategy

Google Wave went from Ripple to Tsunami!

By John | Published: May 20, 2010

Well, when I first heard about Google Wave, I was curious. Then I watched the Google Wave Developer Preview at Google I/O 2009 (fair warning, pretty long but worth it) and I was BLOWN away! My mind started racing thinking about the possibilities. This real-time interaction with an audience was absolutely mind-boggling. I really think [...]

Also posted in Tactics | Tagged blogging, google, google wave | 0 Comments

Who OWNS Interactive at an Ad Agency?: Picas to Pixels (Part 2)

By John | Published: April 16, 2010

After countless conversations with advertising agencies struggling to introduce either trusted partners or build in-house digital capabilities into the fold of their client deliverables, I decided to write this a series of posts to help agencies turn picas into pixels. In this series you’ll learn how to evaluate if adding Interactive capabilities is worth the [...]

Also posted in Industry Insights | Tagged Best Practices, Organizational Structure | 0 Comments

From Picas to Pixels: Ad Agency Guide to “Going Digital” (Part 1)

By John | Published: April 14, 2010

Ad agencies getting into the digital game need to go in with eyes wide open. This series is a guide to help Advertising Agencies build Interactive capabilities.

Also posted in Industry Insights, UX Design | 1 Comments

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